Ginny Waller is the former Executive Director of the largest, free-standing sexual assault services agency in South Carolina. She is also a skilled facilitator (virtual and in-person) and lawyer (licensed in South Carolina) with more than sixteen years of experience in nonprofit leadership development, strategic planning, and operational efficiency with specializations in change management and relationship building. Her passion is supporting nonprofit leaders as a thought partner and strategic adviser to build capacity to dream their nonprofits' visions into reality.
This project was a top to bottom re-brand, consisting of a new logo, website build, video overhaul, and new stationery products.
Project Completed Fall 2020.
Carolina Pride Pastures is an Alpaca farm located in Newberry, SC that provides educational farm tours. With the onset of Covid-19 the farm decided to pivot and offer all of their educational programs as either virtual or self-guided tours. To make this possible, we created a farm map and multiple signs dispersed throughout the property.
We also designed a 20+ page activity book full of math, ELA, geography, and history activities for teachers and parents to continue learning after leaving the farm.
In addition, we created multiple designs to be sold as t-shirts, stickers, and other merchandise.
Project completed fall of 2020.
The 2020 Census campaign was a project created for the South Carolina United Way. They created SC Counts to disseminate information about the 2020 US Census. Promotional materials consisted of: a children’s activity placement that could be used at restaurants or schools, flyers, postcards, stickers, magnets, bookmarks for churches and libraries, and a robust social media content library that could be used or shared from the @SCCounts2020 channels on Facebook, Twitter, and Instagram. All materials were created in both English and Spanish.
Upon completion of the Census Campaign in November of 2020, the United Way Association of South Carolina decided to keep SC Counts around to keep citizens of SC aware of activities and governmental processes that are occurring as a direct result of the Census count.
Project Completed Spring 2021.
Well Pets Veterinary Clinic and After Hours Urgent Care is a vet clinic in Irmo, SC.
The project consisted of a full rebrand including a logo, website, business suite and social media graphics.
Project Completed Spring 2021.
Kimberley Wicker is a licensed social worker who has spent close to 20 years providing communications, outreach, and development support in the non-profit space. She has advocated for young people’s health and well-being via reproductive health education programs. She hosts a podcast called “Lead Your Way” that helps people define and work to improve their leadership skills.
The project consisted of a logo, brand guidelines, a website, podcast cover art, a self-paced workbook, a brand awareness social media campaign, a line of merchandise, and a stationery set.
Project Completed Winter 2021.
Laila’s Place (Originally Laila’s Wonderfully Made Goods) is a bakery and cafe in downtown Newberry, SC.
Project entailed initial ideation of the branding concept including the main logo and other assets, website*, merchandise*, as well as branded packaging and notecards.
Project completed Fall 2020.
*Items designed in conjunction with marketing team.
Command Wealth Management is a financial planning company owned by Dave Young.
The project consisted of a logo and icon design, as well as a robust social media campaign.
Project completed Spring 2021.
Oath Homecare is a veteran owned and operated business that helps to match veterans and veteran’s spouses with caretakers and care facilities.
This project consisted of a new logo and brand kit as well as a new website build on the Brilliant Directories platform.
Project completed Spring 2021
George Roberts Wine & Raw Bar is a restaurant in Ballentine, SC.
Though originally scheduled to open in late Spring/Early Summer of 2021, the Covid-19 pandemic has delayed the process of opening.
Project completed Spring 2021.
The Grad Book is an annual project designed by Creative Services at AgFirst Farm Credit Bank in Columbia, SC. I was tasked with the 2018 edition, and since it’s created by a different Designer every year, there is no set format, size, or style, so I had total creative freedom. Working with a communications strategist, we narrowed down to around six different themes, then decided to go with Noteworthy. The color palette was chosen from that of air mail or royal mail and my design cues were taken from the style of vintage postcards and letters. There were 22 graduates total, all of which had unique page layouts, stamp icons that corresponded with their selected field of study, and postmarks from their hometowns.
The book itself measured 9x4in, was perfect bound, and each page was perforated so it could be torn out and displayed by the graduate. Intermixed into the book were 4 different hand lettered mailable postcards. The project also included 2 digital signs, a blog post, an online submission form, and two email announcements.
Project Completed Spring 2018.
These leather-bound notebooks were modeled after world-famous explorers’ personal notebooks and expedition records. There are 10 notebooks total, each with unique packaging. The project also included the wholesale materials including two sales leaflets and the in-store display. The final notebooks are available at Books A Million nationwide.
Project Completed Fall 2016.
Pink & Main is an independently owned paper crafting company, based out of Athens, GA, that specializes in card making supplies, including photo-polymer stamps, metal dies, and patterned paper.
While working at Pink & Main, we started a monthly subscription box of card making supplies. Every month had a different theme and I was responsible for the majority of the project: everything from picking the colors and designing or sourcing the products included, the packaging and boxes, photographing the products for the website, creating samples with the products, as well as creating process videos for our youtube channel and IGTV that I filmed and edited.
Project Completed Summer 2019.
Klassy Kats is a drop-shipping company that provides modern, elegant clothing on a budget.
The project consisted of a full re-brand and logo design as well as packaging concepts.
Project completed Summer of 2020.
Stuart Jackson is a unique firm specializing in the protection and re-creation of historic floors through the preservation of America’s architectural heritage. They specialize in restoring and re-creating carpeting for historic venues and furnishing the carpets for historically accurate film sets.
The project scope included re-creating and digitizing their antiquated logo and performing a complete overhaul on their website. We moved the website to a more user friendly platform and added automated contact form so the client could more easily monitor inquiries and client requests. You can view the full website here.
Project completed Winter 2020.
The Fall of 2015 brought devastating floods to South Carolina, in the Upstate as well as the Midlands. These logos were created to be used in conjunction with USC’s relief efforts, with the area code and color to change to coordinate with each campus’s Pantone color and location.
Project Completed Fall 2015.
Golden Gate Paper Co is a Stationary and Gift Boutique I created for my Senior Graphic Design Exhibition. I chose to use the San Francisco skyline as a main element, and pulled the colors from the Golden Gate Bridge. The repeating pattern is based on the iron-work construction of the Golden Gate Bridge supports. The Project consisted of 14 separate pieces: a brand guide, 3 piece billboard series, direct mail piece, monthly kit support materials, 2 magazine ads, a 3 piece poster ad series, 8.5x14 brochure, informational takeaways, price tags, wrapping paper, monthly calendar, review cards, boxed packaging, shopping bags, and a 4 page responsive website.
Project Completed Spring 2016.
Pink & Main is an independently owned paper crafting company, based out of Athens, GA, that specializes in card making supplies, including photo-polymer stamps, metal dies, and patterned paper. All products are available for purchase at pinkandmain.com.
12-24 Patterns were created for each 6x6 paper pad.
Project Completed Fall 2017 - Summer 2019.
The Run for Roundup 5k is an annual event to benefit the town of Elgin’s holiday toy roundup. The branding included the logo, two social media posts, the flyer and registration form, a t-shirt design, and a web ad.
Project Completed Spring 2018.
Pink & Main is an independently owned paper crafting company, based out of Athens, GA, that specializes in card making supplies, including photo-polymer stamps, metal dies, and patterned paper.
In 2019 I was tasked with creating the annual visual identity that was to be used for all marketing and promo products for the entirety of the year at Pink & Main. This branding carried through the annual catalog and monthly sales flyers (including product staging and photography), trade show booth design and marketing materials, postcards, business cards, order stuffers, and more.
Project Completed Winter 2019.
VYL is a non-profit that targets young, at risk, and homeless youth in the Midlands area. Goal of the charity is to get teens and young adults in contact with people and resources that are able to provide help or assistance.
Project consisted of a logo design, business cards, and flyer series.
Project completed Spring 2018.
